Out of Egypt:

web promotions advice of the week

It's not enough to own your domain; you must own your brand.

That is, you need to do everything you can (honestly) to claim the top two pages of Google results with links to your organization's websites or to material about your organization.

For example, I am trying to make sure that I am not only the #1 Evan Donovan on the web, but that when someone searches for "Evan Donovan," the various high-ranking sites that they find are all referring to me. I am also trying to do the same thing for TechMission.

So far, things look pretty good. We have a fair number of people blogging about us, we have a presence in several major directories/social media services/wikis - and we own several domains, each of which is hosting legitimate non-duplicated content & each of which is targeted to a different audience. The next step, of course, is to move beyond claiming your brand to claiming your keywords: things like "urban ministry", "Christian free and open source software", and "volunteer."

This, of course, is more difficult. It's a keyword free-for-all out there, and not everyone is playing fair. But I am convinced that quality content will win out in the end. TechMission's high ranking in Gospel.com will help somewhat, as soon as that site start to saturate Google's database.

I was wondering if someone from TechMission has contacted Focus on the Family to promote your web filter services. It seems like a natural fit with their ministry.

Posted by: Alex at November 12, 2007 8:07 PM